Kutshanje, iseti ye-yoga ephefumlelwe nguKim Kardashian ihambile kwintsholongwane kwizangqa zokuqina zaseYurophu naseMelika. Iveliswe ngumzi-mveliso wokunxiba weyoga waseTshayina, le mveliso ikhawuleze yaba yintandokazi entsha kumaqonga efashoni eendaba zentlalontle yentlalontle, enkosi ngokuthumela ngokuthe ngqo kumzi-mveliso, uyilo olufashisayo, kunye nenkxaso yeenkonzo zokwenza ngokwezifiso.

Le seti ye-yoga yokuziva ze-halter-neck isebenzisa ilaphu elastiki elithambileyo elikhululekileyo kunye nokuwola umzimba, ngaphandle kokuzama ukulinganisa ukusebenza kwembaleki kunye nesimbo semihla ngemihla. Uninzi lwabaphembeleli bokuqina kwi-Instagram kunye ne-TikTok bayayincoma, begxininisa izibonelelo ezinjengokuthi "akukho kutshintsha ngexesha lokuzilolonga," "qina kodwa ungathinteli," kunye "nokufikelela ngokulula kwinkangeleko yomzimba weKardashian."

Iibrendi zokomelela ziya zishiya iimodeli zokurhweba zabantu abaphakathi kwaye zijike ngokuthe ngqo kwiifektri zaseTshayina zokunxiba zeyoga. Le modeli yokuhambisa ngokuthe ngqo komzi-mveliso ayincedi nje kuphela iibrendi ukonga iindleko kodwa ikwaxhasa ngokuguquguqukayo ubuncinci bomthamo weodolo kunye nophuhliso lwesampulu ekhawulezayo, ibe yinto entsha kwiimarike zempahla yokufaneleka yaseYurophu naseMelika.

Ngokusekwe e-Chengdu, umzi-mveliso we-UWELL usiba yeyona ndawo ithandwayo yokunxiba i-yoga phakathi kweemveliso zaphesheya ngenxa yomthamo wayo wemveliso ozinzileyo, umgangatho ophezulu wokubonelela ngelaphu, kunye namava atyebileyo okwenza ngokwezifiso. Ummeli wentengiso we-UWELL wamazwe aphesheya uthe, "Abathengi bethu bafumaneka kulo lonke elase-US, iYurophu, kunye neOstreliya, kwaye uninzi lweeodolo zizitayile zesiko ezinokwaneliseka okuphezulu kakhulu kwabathengi."

Okwangoku, imakethi yefashoni yokuqina iyaqhubeka nokubona imfuno ekhulayo yempahla esebenzayo eyenzelwe umntu, eyentlalo-esebenzayo. Iifektri zokunxiba ze-yoga zesiko zisebenzisa imveliso yazo ebhetyebhetye, ibhetshi encinci yokuhanjiswa ngokukhawuleza, kunye nenkxaso yokwahlula uphawu ukuze ibe lukhetho lokubonelela ngenani elandayo leebrendi zaphesheya.

Kubathengisi bempahla esempilweni abajonge ukwakha ezabo iibrendi kwaye baphendule ngokukhawuleza kwiimfuno zentengiso, ukukhetha umzi-mveliso wokunxiba weyoga waseTshayina kunokuba yeyona nto iphambili yokungena kwimarike yempahla esebenzayo yehlabathi.