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Iifektri zeYoga yokuNxitywa ngokweSiko zi-Usher kwiXesha eLitsha loBuchule beBrand

Ngelixa lokukhula kwehlabathi “kwimpilo esempilweni + yemidlalo,” isinxibo se-yoga se-LULU-esaziwa ngokusikwa kokuwola umzimba, amalaphu asolula ulusu lwesibini, kunye ne-sleek minimalist yobuhle-kukhawuleze kwaba ngumxholo oshushu kwi-yoga kunye nezangqa zokomelela. Ukuqhuba le ndlela liza elitsha leefektri zaseTshayina zokunxiba zeyoga eziguquguqukayo zobonelelo kunye nobuchule bokujika obukhawulezayo bukwenza ukuba kwenzeke konke.

Thatha iinkokeli zeshishini ezinje nge-UWELL: ngokufunxa ulwimi oluphambili loyilo lweziqwenga zesitayile se-LULU, amaqela abo aphehlelele abathengisi abaninzi bentengiso yamazwe aphesheya, kubandakanya ibhulukhwe ye-yoga ene-waisted ephezulu, i-U-back crop tee, kunye ne-V-neck top. Ezi zinto aziziva nje zithambile, ziphefumla, kwaye zome ngokukhawuleza ngokuchasene nolusu, kodwa zikwabonisa ukusikeka okuphuculweyo okuphakamisa kunye nokukrola ukuqaqambisa i-silhouette yabasetyhini. Yonke imveliso iza neenketho ezinokwenziwa ngokwezifiso ngokupheleleyo-imibala yemibala, ubungakanani bemibala, ukuprintwa kwelogo, kunye nokupakishwa okukodwa-ukuvumela abathengi ukuba benze "i-brand-brand ye-LULU yabo" ngokulula.

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Njengoko ziya zisanda iibrendi zilahla imodeli ye-arhente yorhwebo lwangaphandle ngokuthanda intsebenziswano ngokuthe ngqo yokwenziwa ngokwezifiso komzi-mveliso, indima yeefektri zokunxiba ze-yoga isiko isuka “kubavelisi” ukuya “kumaqabane okudala ngokubambisana”. Le modeli intsha ayifinyeleli nje kuphela amaxesha okukhokela kwaye inciphise iindleko, kodwa ikwaxhobisa abathengi ukuba bathathe ulawulo olukhulu kwisantya sokuqaliswa kwemveliso entsha.

Umseki wophawu lokomelela oluse-Los Angeles wabelane ukuba kwisithuba nje seenyanga ezimbini zokusebenzisana nomzi-mveliso waseTshayina wokunxiba weyoga, baye bagqibezela uphuhliso lwesampulu kunye nemveliso yeebhetshi ezincinci zengqokelela yabo yesimbo se-LULU. Umgca sele uvuse iimpendulo ezinomdla kubalandeli kwi-Instagram. Uye waphawula, “Umzi-mveliso unolwazi oluluqilima ngemarike. Abazange bavele balandele imiyalelo yethu—babonelele ngegalelo elibalulekileyo kulo lonke uphuhliso lwemveliso kunye nokupakishwa kwebrendi.”

Kwicala lobuchwephesha, iifektri zale mihla zokunxiba zeyoga zisebenzisa ngokukhawuleza itekhnoloji yokuvelisa i-smart efana nenkqubo ye-3D yoyilo lwepateni, oomatshini bokusika abazenzekelayo, kunye nokuthungwa okungagungqiyo komthungo. Olu tshintsho lwenza ukuba iziqwenga zesitayile se-LULU zifikeleleke ngakumbi-hayi nje kwiilebhile zodidi oluphezulu, kodwa nakwiimpahla ezincinci kunye neziphakathi ezisebenzayo ezijonge ukwazisa izinto ezithengiswa kakhulu ngokukhawuleza nangokufikelelekayo.

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Ukusuka kwi-aesthetics yoyilo kunye nokusebenza kwelaphu ukuya kwinkxaso yohlobo olupheleleyo lohlobo, iifektri zokunxiba ze-yoga zizisa isinxibo se-LULU kwiiwodrophu zabathengi kwihlabathi liphela. Ngendlela ebanzi, eguquguqukayo, kunye neyobuchwephesha, ezi mizi-mveliso azenzi nje iimpahla zexabiso eliphezulu ezisebenzayo ukuba zifikeleleke ngakumbi, kodwa zikwahambisa "Yenziwe eTshayina" ukuya kwindawo ephezulu kushishino lweembaleki zehlabathi.


Ixesha lokuposa: Jul-03-2025