Njengoko ingqikelelo "yefashoni esebenzayo" iqhubeka nokuba namandla kuluntu lokuqina lwehlabathi, iisuti zomzimba weembaleki kunye neeseti ze-yoga ezimelwe ngumgca we-SKIMS kaKim Kardashian ziye zakhawuleza zavakala kwimidiya yoluntu. Iphefumlelwe ngulo mkhwa, uluhlu lweemveliso zokunxiba zeyoga ezibonisa ukusikwa kokuziva ze kwaye uyilo oluphezulu esinqeni luthengisa ngamandla kwiimarike zaphesheya. Emva kolu hlaselo, ngakumbi nangakumbi iimveliso zamazwe aphesheya zikhetha ukusebenzisana neefektri zaseTshayina zokunxiba zeyoga, zisebenzise imodeli “yokuhambisa ngokuthe ngqo kumzi-mveliso” ukucutha amakhonkco obonelelo, ukunciphisa iindleko, kunye nokukhawulezisa ukuphendula kwemveliso.

Iingcali zemizi-mveliso ziqaphela ukuba iimveliso eziphefumlelweyo zikaKim Kardashian zigxininisa "ukwanga umzimba ngokufanelekileyo kunye nenkxaso ekhululekileyo," engafuneki kuphela ukusebenza kwelaphu eliphezulu kodwa ifuna ukuguquguquka kwebhetshi encinci ukuqhelanisa ngokukhawuleza nokutshintsha kweendlela. Oku kungamandla kanye eefektri zokunxiba zeyoga zaseTshayina.

Thatha iChengdu Youwen Mechanical & Electrical's UWELL ifektri njengomzekelo. Njengomzi mveliso wokunxiba weyoga osele ugxile kakhulu kwiimarike zaphesheya, i-UWELL kudala ibonelela ngeenkonzo ze-ODM/OEM eYurophu nakuMntla Melika. Iimveliso zayo ze-flagship-ezifana "nemikhono emifutshane ye-yoga iseti ephezulu" kunye "ne-halter-neck shape bodysuit" - ihambelana ngokusondeleyo kunye noyilo lwe-SKIMS-style kunye nobugcisa, ukuphumelela phakathi kweempawu ezininzi ezinqamlekileyo kunye nabathengisi abazimeleyo be-intanethi. Ngesisombululo esisodwa esinikezela "uyilo lwesiko + ushicilelo lwelogo + i-MOQ ephantsi," abathengi banokufikelela ngokukhawuleza ukwahlulwa kwebrendi kunye nokwenziwa kwemveliso, beqonda ikhonkco lokubonelela ngokuthe ngqo "kwifektri ukuya kumthengi".

Xa kuthelekiswa nokuveliswa kweelebhile zabucala, imodeli yefektri yokunxiba yeyoga ibeka ugxininiso olukhulu ekuguquguqukeni kunye nentsebenziswano enzulu. Iimveliso ezininzi ezisahlumayo zidibanisa iimveliso kunye neefektri zaseTshayina kwasekuqaleni, ukuyila okugqumayo, iisampulu, ukupakishwa, kunye nokuthumela ngenqanawa ukuphumeza umngcipheko ophantsi, ukuqinisekiswa komgangatho ophezulu wentengiso. Ummeli we-UWELL uthe, "Asingomvelisi nje; sinqwenela ukuba liqabane kuhambo lokukhula kohlobo lwabathengi bethu."

Okwangoku, "ukuthunyelwa ngokuthe ngqo kwifektri" ibe yindlela entsha yokuthengisa i-e-commerce. Kwelinye icala, kunciphisa abalamleli ukuqinisekisa inzuzo amaxabiso; kwelinye icala, iphucula imveliso yokuhlaziya i-agility-ingakumbi ifanelekile kwiindidi zokunxiba ze-yoga ezifuna ukukhutshwa okutsha okukhawulezayo. Ukusebenzisa ikhonkco eliqinileyo lokubonelela ngelaphu kunye nesampulu yangaphakathi, iifektri zokunxiba zeyoga ngokuthe ngcembe ziba ziindawo ezibalulekileyo kwiimveliso zamazwe aphesheya ezifuna ukukhuphisana okwahlukileyo.

Ngokuchasene nemvelaphi yokunyuka kwefashoni yehlabathi jikelele, ukusebenzisana neefektri zokunxiba zesiko le-yoga akwehlisi nje kuphela imiqobo yokusebenza kophawu kodwa ikwabonelela ngokuguquguquka okunamandla kwintengiso yeemveliso. Ukujonga phambili, njengoko abathengi besanda befuna umgangatho, uyilo, kunye nozinzo, iifektri zaseTshayina ezinesakhono sokuvelisa esibhetyebhetye kunye nokwazisa ngenkonzo yamazwe ngamazwe ziya kudlala indima ebalulekileyo kwimarike yokunxiba yeyoga yehlabathi.