Kwiminyaka yakutshanje, imakethi yempahla esebenzayo ibone ukukhula okuthe gqolo, abathengi bayanda befuna iimpahla zezemidlalo ezidibanisa ukusebenza kunye nefashoni. Isinxibo se-yoga ye-LULU-eyaziwa ngamalaphu ayo alula, iisilhouettes ezincinci, kunye nokulungelelaniswa okuchanekileyo-iphumelele abalandeli kwihlabathi liphela. Emva kokuqaliswa kwemveliso ekhawulezileyo kunye nemveliso eyoyikisayo yezi ziqwenga kukho inkxaso yokuphela ukuya esiphelweni ebonelelwa ziifektri zaseTshayina zokunxiba zeyoga.
Ngokungafaniyo neefektri zemveli ezigxile kwii-odolo ezinomthamo omkhulu, abavelisi bezinxibo zeyoga zanamhlanje babeka phambili imodeli yenkonzo eyakhelwe “kwimveliso yeebhetshi ezincinci + impendulo ekhawulezileyo + umgangatho ophezulu.” Thatha ihlobo le-LULU-ephefumlelweyo efakwe kwi-short-sleeve top, umzekelo: ebonisa i-U-back kunye ne-V-neck ebonisa ngokugqithiseleyo i-collarbone, ibe yinto ethengisa kakhulu kwi-market ye-North America kwiinyanga ezimbini ezidlulileyo.
Iimpawu ezininzi zokuqina komzimba zifumana impumelelo ekhawulezayo yokuya-emarikeni ngokusebenzisana neefektri zaseTshayina zokunxiba zeyoga-ukulungelelanisa yonke inkqubo ukusuka kuyilo loyilo ukuya ekuqalisweni kwemveliso ngexesha elifutshane kakhulu.
Kufanelekile ukuqaphela ukuba ezi mizi-mveliso azisenabo bamabi bemveliso-ngoku bazibandakanye nzulu njengabaqulunqi bentsebenziswano kubuchule bophawu. Ukusuka kuhlalutyo lwentengiso kunye nokucwangciswa kwemveliso ukuya kwizindululo zokupakisha, iifektri zokunxiba zeyoga zesiko zibonelela ngezisombululo ezinceda abathengi bakhe kwaye balinganise iibrendi zabo ngokufanelekileyo ngakumbi.
Enye into ebalaseleyo kumgca wemveliso ye-LULU kukutshintsha kwelaphu. Iifektri zokunxiba ze-yoga zesiko ziphuhlise imisonto yolusu lwesibini, zamkele iindlela zokudaya ezilungele i-eco-friendly, kunye novavanyo lokuqina kwelaphu kuzo zonke iimeko zemisebenzi emininzi. Isiphumo: izambatho ezingezizo nje isitayile ngenkangeleko kodwa zikumgangatho ophezulu ekuthuthuzelekeni nasekusebenzeni.
Idatha ibonisa ukuba ukusukela ngo-2024, ngaphezulu kwe-120 yeemveliso zeyoga zaphesheya ziye zaseka imigca yazo yemveliso ngokusebenzisana neefektri zokunxiba zeyoga zaseTshayina. Kwezo, ngaphezu kwe-60% yakhetha ukusekela uyilo lwabo kwi-LULU yobuhle. Lo mkhwa ubonisa ukuba "i-LULU style" ayisekho i-domain ekhethekileyo ye-brand enye-ibe lulwimi loyilo olwabelwanayo kulo lonke ishishini leempahla ezisebenzayo.
Omnye umalathisi womzi-mveliso wathi: “Silapha ukuze sincede amashishini afumane isiseko—kungekhona nje ukugcwalisa iodolo nje enye. Iifektri zokunxiba ze-yoga zesiko zibeka ugxininiso olwandayo ekwakhiweni kobudlelwane bexesha elide, ukutyala imali ngokusebenzayo ukuxhasa iibrendi ukusuka phezulu kwaye zihamba nazo kuhambo lwazo olusingise ekukhuleni nasekukhuleni.
Ukujonga phambili, njengoko imarike yokufaneleka yehlabathi iqhubeka isanda, "ukwenza ngokwezifiso + indalo ethengisa kakhulu + ukuhanjiswa ngokukhawuleza" kuya kuba yintsika eziphambili zokhuphiswano. Iimpawu ezinokusebenzisa iifektri zokunxiba ze-yoga ukuze ziphucule kwaye zibuyisele isitayile se-LULU ziya kuba kwindawo engcono kakhulu yokugqama-kwaye ekugqibeleni iphumelele-kwidabi elithuleyo loshishino lwefashoni yezemidlalo.
Ixesha lokuposa: Jul-04-2025
