I-Michelle Weoh's Yeule

I-Chinese-American Acress Michelle Yeoh, esele iphumelele i-Oscar, yenza iintloko kungekuphela ngenxa yezakhono zakhe ezibambeleyo, kodwa nako kwimizobo yakhe emitsha kwitoliki. Emva kokuphumelela i-Oscar, uMichelle Yeed kwikhondo elitsha lomsebenzi, ebonisa ukubandezelwa kunye netalente kumasimi ahlukeneyo. Ngelixa ifilimu eToronto, uMichelle Yeoh wabona ukungabinamdla wokutya waseAsia kwaye unxibe impahla ye-hululemon, ukongeza ukuchukumisa i-glamor kumaxesha e-gin-skrini.

I-Lululemon, eyaziwa ngokuba yintsebenzo yayo ebalaseleyo yentengiso, ihambile njenge "lv ye-yoga" ngenxa yokuba kukhule ngokukhuselekileyo kunye nokuthandwa okungaqhelekanga. Impumelelo ye-Brand ye-Brand inomnqweno wokuqina malunga nesicwangciso-qhinga sokuqhubela phambili ngaphaya kweendlela ezinje nge-chiva yoga yoga, i-albeit kwindawo ephezulu yexabiso. I-chip wilson, umsunguli we-Lululemon, waqonda ukuba i-Yoga yezeMidlalo ye-Yoga kwaye yamkele isicwangciso-qhinga "sentengiso" yokubeka isicwangciso-qhinga se-quab njengokukrakra kwi-yoga ye-yoga. Intshukumo iyolula isikhundla se-nulupilemon njengeyona ndlela iphambili "ye-yoga-ephefumlelweyo ye-yoga."

Ukukhetha kukaYeoh ukunxiba uLululemon ngelixa uyonwabela ukutya eToronto kungekuphela nje kunesimbo sakhe, kodwa kukwahambelana nembono yempahla yefash kunye nomsebenzi. Isinxibo esikumgangatho ophezulu, isinxibo sokugxila kwendlela yokusebenza sele sisiza kuba sisiphumo sokuthuthuzela nefashoni. Iingcamango ezinjalo zihambelane nabantu abaqhelekileyo nabasaziwayo.

Njengoko uLuluplemon uqhubeka endisa ukufikelela, ibali layo lokuphumelela libonisa amandla esikhundla sentengiso sentengiso kunye nokuqonda okunzulu kwabathengi. Ngokutsala kwimakethi ye-niche ye-yoga ye-yoga, uLululemon wenze umfanekiso owodwa owahlulahlula kwiimpawu zezemidlalo zemveli. Ukugxininiswa kwe-Brand kuYilo lwe-yoga kunye nokusebenza kuyisibeka ngaphambili kwishishini lokungabizi, libeka njengendawo yokutsala kunye ne-nongervator kunye ne-nongervator kwindawo ye-Atharelic.

I-Michelle Weoh ye-Lululemon kunye novavanyo lwayo kunye notoliko oluhambelana ne-ethos ye-etho yokuqalisa ukusebenza kunye nokucofa imida. Kanye njengokuba u-ewe xhamli kwikhondo elitsha lomsebenzi, uLulupimon olilindelekileyo kunye nokukhuphela i-yoga ye-yoga ye-Iyom. Bobabini uOoh kunye noLulutinimon enobuntu bokuzivelela kunye nokuziqhelanisa, ukubandakanya eyona nto iphambili kwimpumelelo yempumelelo yale mihla kunye nezinto ezintsha kumasimi azo.