Uthando lukaMichelle Yeoh ngoLululemon

Umlingisi waseTshayina-waseMelika uMichelle Yeoh, osanda kuphumelela i-Oscar, akagcini nje ngokuba ngumxholo wezakhono zakhe zokulingisa, kodwa nakwindlela yakhe entsha yokutolika. Emva kokuphumelela i-Oscar, uMichelle Yeoh uzibophelele kwindlela entsha yomsebenzi, ebonisa ukuguquguquka kwakhe kunye neetalente kwiinkalo ezahlukeneyo. Ngelixa umboniso bhanyabhanya eToronto, uMichelle Yeoh wabonwa ngokutya kweAsia kwaye enxibe iimpahla zeLululemon, esongeza umtsalane wobukhazikhazi kumaxesha akhe angaphandle kwesikrini.

I-Lululemon, eyaziwayo ngokusebenza kwayo kwiimarike ezibalaseleyo, iye yabizwa ngokuba yi "LV ye-yoga" ngenxa yokukhula kwayo okungaqhelekanga kunye nokuthandwa. Impumelelo yolu phawu ikhulise umdla wokufuna ukwazi malunga nesicwangciso sayo sokuyiqhubela ngaphaya kweembangi ezinjengeNike Yoga, nangona ikwixabiso eliphezulu. UChip Wilson, umseki weLululemon, waqaphela ukubanakho kwemarike yezemidlalo ye-yoga kwaye wamkela isicwangciso "sorhwebo-centric" sokubeka isicwangciso sophawu njengokulungiselela ikakhulu ukunxitywa kweyoga yabasetyhini. Le ntshukumo iqinisa isikhundla sikaLululemon njengeyona nto iphambili "ye-yoga-inspired activewear brand."

Ukhetho lukaYeoh lokugqoka iLululemon ngelixa enandipha ukutya kwase-Asia eToronto alubonakalisi nje isitayela sakhe somntu, kodwa luhambelana nombono wempahla edibanisa imfashini kunye nomsebenzi. Impahla ekumgangatho ophezulu, egxininise ekusebenzeni ibe yinto yobuqu yokufuna intuthuzelo kunye nefashoni. Iingcamango ezinjalo zihambelana nabantu abaqhelekileyo kunye nabadumileyo.

Njengoko i-Lululemon iqhubeka nokwandisa ukufikelela kwayo, ibali layo lempumelelo libonisa amandla okubeka iimarike ezicwangcisiweyo kunye nokuqonda okunzulu kweemfuno zabathengi. Ngokungena kwimarike ye-niche yokugqoka i-yoga yabasetyhini, uLululemon udale umfanekiso we-brand oyingqayizivele owahlula kwiimpawu zezemidlalo zendabuko. Ugxininiso lwebhrendi kuyilo oluphefumlelweyo lweyoga kunye nokusebenza luyibeke phambili kwishishini leembaleki, liyibeke njengetrendi kunye nentshayelelo kwindawo yeempahla zembaleki.

Uthando lukaMichelle Yeoh ngoLululemon kunye nokuzama kwakhe ukutolika kuhambelana ne-brand ethos yokwamkela ukuguquguquka kunye nokutyhala imida. Kanye njengokuba u-Yeoh ejonge indlela entsha yomsebenzi, uLululemon waludela ulindelo kwaye wayichaza ngokutsha indawo yeyoga esebenzayo. Bobabini i-Yeoh kunye noLululemon baquka umoya wokuziphendukela kwemvelo kunye nokulungelelaniswa, ukubandakanya ingundoqo yempumelelo yanamhlanje kunye nokutsha kwiinkalo zabo.