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Ifilosofi yohlobo lweLululemon

Ukuhamba ngebhayisekile yindlela esempilweni nendalo yokuhamba, evumela abantu ukuba bonwabe ngokupheleleyo ubuhle bohambo. Luhlobo lokuzilolonga olungakhuthazi nje ukomelela ngokwasemzimbeni kodwa lukwabonelela ngemvakalelo yenkululeko kunye nokuzonwabisa. Ukuza kuthi ga ngoku, siyile iibhulukhwe ezimfutshane ezisisiseko zokuphucula amava abo bathanda imidlalo. Akunjalo kuphela ezi zifutshane ezisebenzayo, ziyingxube epheleleyo yefashoni kunye nokusebenza. Yenziwe ngelaphu elithungekileyo elinithiweyo elilula kakhulu, linikezela ngenkxaso ephezulu kunye nokuguquguquka okungathintelwanga, kubenza bafanelekele imisebenzi eyahlukeneyo enje ngeyoga, ukubaleka, ukuhamba kunye nemithambo eyahlukeneyo yoqeqesho.

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Inkcazo yemveliso ye-brand ibonisa inkolelo yabo yokuba wonke umntu ufanelwe ukuphila ubomi bamaphupha abo. Ayisiyoyoga kuphela okanye ukomelela, kodwa malunga nokuphila ngokupheleleyo nangokunenjongo. Ingcamango kaLululemon igxile kwingcamango yokudala amava okwenene kunye nokwenyani kubathengi babo. Ngokusebenzisana ngokusondeleyo nabaqeqeshi bendawo kunye nokukhuthaza ingqiqo yoluntu, baye baphumelela ekudaleni indawo ehambelana nabantu kwinqanaba elinzulu.

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Le ndlela ivumele uLululemon ukuba adibanise nabathengi babo ngendlela ehamba ngaphaya kokuthengisa iimveliso. Ngokuchukumisa iintliziyo zabantu kunye nokubakhuthaza ukuba baphile ubomi obanelisayo, uphawu luzibekele bucala kwishishini. Intsebenziswano kunye nabafundisi bendawo kunye nogxininiso ekuphuculeni okufanayo kunye nenkxaso idale amava ayingqayizivele kunye neyinyani kubathengi, ukubeka umgangatho omtsha wokubandakanya uphawu.

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Ehlabathini apho ukunyaniseka kwandisa ixabiso, indlela kaLululemon ibonakala njengendlela yokwenene kunye nentliziyo yokudibanisa nabathengi. Ngokugxila ekudaleni amava anentsingiselo kunye nefuthe, baye babamba ngempumelelo intsingiselo yegama labo kunye neempawu zemveliso, benxibelelana nabathengi kwinqanaba elinzulu.

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Ixesha lokuposa: Apr-03-2024