ULululemon uye wachaza kwakhona ingcamango ye-brand ngokudibanisa iimpawu zemveliso kunye nendlela ekhethekileyo yokudala indawo yokuphucula kunye nenkxaso. Baye basebenzisana ne-yoga yendawo kunye nabafundisi bokuqina ukuze bakhuthaze uluntu olukhuthaza ukukhula kunye noqhagamshelwano. La maqabane awafundisi kuphela iiklasi evenkileni kodwa asebenzisana nabathengi, ukwabelana ngeembono ngempilo kunye nokufuna ulonwabo. Le ndlela yokuvelisa izinto ezintsha idlulela ngaphaya kwamaqhinga okuthengisa emveli, ichukumisa iintliziyo zabantu kwaye ivuselela umdla wabo.
Inkcazo yemveliso ye-brand ibonisa inkolelo yabo yokuba wonke umntu ufanelwe ukuphila ubomi bamaphupha abo. Ayisiyoyoga kuphela okanye ukomelela, kodwa malunga nokuphila ngokupheleleyo nangokunenjongo. Ingcamango kaLululemon igxile kwingcamango yokudala amava okwenene kunye nokwenyani kubathengi babo. Ngokusebenzisana ngokusondeleyo nabaqeqeshi bendawo kunye nokukhuthaza ingqiqo yoluntu, baye baphumelela ekudaleni indawo ehambelana nabantu kwinqanaba elinzulu.
Le ndlela ivumele uLululemon ukuba adibanise nabathengi babo ngendlela ehamba ngaphaya kokuthengisa iimveliso. Ngokuchukumisa iintliziyo zabantu kunye nokubakhuthaza ukuba baphile ubomi obanelisayo, uphawu luzibekele bucala kwishishini. Intsebenziswano kunye nabafundisi bendawo kunye nogxininiso ekuphuculeni okufanayo kunye nenkxaso idale amava awodwa kunye nayinyani kubathengi, ukubeka umgangatho omtsha wokubandakanya uphawu.
Ehlabathini apho ukunyaniseka kwandisa ixabiso, indlela kaLululemon ibonakala njengendlela yokwenene kunye nentliziyo yokudibanisa nabathengi. Ngokugxila ekudaleni amava anentsingiselo kunye nefuthe, baye babamba ngempumelelo intsingiselo yegama labo kunye neempawu zemveliso, benxibelelana nabathengi kwinqanaba elinzulu.
Ixesha lokuposa: Apr-12-2024
