Ngomdlalo wokunxiba we-yoga kaKim Kardashian we-SKIMS ohamba ngentsholongwane kwihlabathi liphela, iimarike zokuqina komzimba zaseYurophu naseMelika zingqina igagasi elitsha lokuyilwa kwekhonkco lokubonelela. Ukwanda, iimveliso zidlula kwiiarhente zemveli kwaye zisebenzisana ngokuthe ngqo neefektri zokunxiba zeyoga zesiko laseTshayina, zingenisa ixesha "lokuhambisa ngokuthe ngqo kumzi-mveliso + ukwenza ngokwezifiso ngokukhawuleza."

Iifektri zaseTshayina zokunxiba zeyoga, ezisebenzisa amandla azo emveliso abhetyebhetye kunye nomgangatho ophezulu wolawulo lonikezelo, ziba ngabaqhubi abaphambili kwimarike yempahla yokunxiba yehlabathi, ebangela utshintsho olutsha kumakhonkco obonelelo. Ukwenziwa kwempahla yesiNtu esebenzayo ihlala ixhomekeke kwii-odolo zebhetshi ezinkulu kunye noyilo oluzinzileyo, bezabalaza ukuhlangabezana neemfuno zale mihla zabathengi abancinci kuyilo olulolwakho kunye nokuphindaphindwa kwemveliso ngokukhawuleza. Iifektri zokunxiba ze-yoga zesiko, ezigxile kwiibhetshi ezincinci kunye nokwenza ngokwezifiso ezahlukeneyo, zophule lo mda. Ababoneleli kuphela ngoyilo olulungiselelwe uphawu, ukwenziwa kwelaphu ngokwezifiso, kunye neenkonzo zoshicilelo lwelogo kodwa zikwaxhasa iisampulu ekhawulezileyo kunye nokuveliswa okuguquguqukayo, ngokunciphisa kakhulu umjikelo wophuhliso lwemveliso ukuya kwintengiso.

Iifektri eziphambili zokunxiba ze-yoga ezifana ne-Chengdu's UWELL zinciphisa ngokufanelekileyo abalamli ngokuthumela ngokuthe ngqo kumzi-mveliso, ukunceda iibrendi zaphesheya ukuba zithobe iindleko zokuthenga kunye nokuphucula ukusebenza kakuhle kwekhonkco lokubonelela. I-UWELL idibanisa itekhnoloji yelaphu ephucukileyo kunye neenkqubo ezisebenzayo zokuvelisa ukwenza iiseti zeyoga kunye nesinxibo sokuqina esihlangabezana neemfuno zobuhle kunye nokusebenza kweemarike zaseNtshona, ukufumana inkoliseko enamandla phakathi kwabathengi bamazwe aphesheya.

Ngaphezu koko, ngokunyuka kwemithombo yeendaba zentlalo kunye neeplatifti ze-e-commerce, iimpawu zokuqina komzimba zigxininisa ukwahlukana kwemveliso kunye nokukodwa. Iifektri zokunxiba ze-yoga zesiko ziyanelisa ngokugqibeleleyo lo mkhwa ngokwenza ukuba iibrendi ziphendule ngokukhawuleza kwiinguqu zentengiso kwaye zitsale ingqalelo yabasebenzisi kunye nophononongo olulungileyo ngeemveliso ezenzelwe umntu. Le modeli yentsebenziswano ayikhawulezisi nje ukukhula kwebrendi kodwa ikwaqhuba ukuqamba izinto ezintsha kunye nophuculo kuwo wonke umzi-mveliso weempahla ezisebenzayo.

Ukujonga phambili, njengoko abathengi besanda ukuxabisa umgangatho, uyilo, kunye nozinzo, iifektri zokunxiba zesiko le-yoga ziya kuqhubeka nokudlala indima ebalulekileyo. Ayizoziseko zokuvelisa nje kuphela kodwa amaqabane abalulekileyo okuvelisa izinto ezintsha kunye nokwandiswa kweemarike, okukhokelela kwikhonkco lokubonelela ngeembaleki zehlabathi kwixesha elitsha eliguquguqukayo, elisebenzayo, kunye nelohlukeneyo.